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Andrew Benin - 2 — - 1 Graza - 1 Kendall Dickinson - 1 influencers - 1 Dickinson - 1 Harris Teeter - 1 We've - 1
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Search resuls for: "Graza"


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☆ How viral olive-oil brand Graza tapped influencers for its largest product launch after slashing its marketing budget
  + stars: | 2024-05-16 | by ( Lauren Johnson | ) www.businessinsider.com   time to read: +4 min
Read previewTwo-year-old Graza has popularized squeeze bottles filled with olive oil that appear in seemingly every food influencer's social videos. And those influencers are playing a key role in the brand's largest product launch to date beyond the squeezable bottles: Beer-can refills. On May 9, Graza rolled out beer cans of olive oil, sending the new product to about 300 creators, said Kendall Dickinson, head of social and influencer marketing for Graza. The goal was to show people how to refill the signature squeezable bottles with more sustainable cans and a kitchen funnel. For example, a TikTok and Instagram video shows how to make onion rings using Pabst Blue Ribbon beer and Graza's olive oil.
Persons: —, Graza, Kendall Dickinson, Andrew Benin, influencers, Dickinson, Harris Teeter, We've Organizations: Service, Graza, Business, Procter, Gamble, Walmart Locations: Benin
☆ Olive oil prices are skyrocketing. Here's how my startup is managing to keep costs low.
  + stars: | 2024-02-25 | by ( Lakshmi Varanasi | ) www.businessinsider.com   time to read: +3 min
This as-told-to essay is based on a conversation with Andrew Benin, the cofounder of olive oil startup Graza. Putting out a high-quality olive oil is difficult for a young brand, but it's even harder now as prices hit record highs. Before I launched Graza in early 2022, we purchased nearly 50,000 liters of olive oil from Italy for about $3.10 a kilo. If you know a bit about olive oil production, you'll know that extra virgin olive oil is extremely inefficient to produce — that's one of the reasons it's more expensive. Law enforcement agencies have seized tens of thousands of gallons of olive oil and arrested suspects worldwide for fraud in the past several months.
Persons: Andrew Benin, we've Organizations: Business, Walmart, Target Locations: Italy, Spain, Greece, Graza, We're
☆ This Week’s Tiniest Social Media Drama Is About Olive Oil
  + stars: | 2023-04-28 | by ( Madison Malone Kircher | Anna Grace Lee | ) www.nytimes.com   time to read: +1 min
There was drama this week in the olive oil business — and it unfolded on LinkedIn, the online haven of start-up feuds, oversharing and self-mythologizing odes to #founder culture. An angry post by the olive oil entrepreneur Andrew Benin caused a stir in a small corner of the internet food world, in part because it raised a slippery question: Who owns the squeeze bottle? Mr. Benin is the chief executive and co-founder of Graza, a direct-to-consumer start-up launched in 2022 that sells olive oil in squeezable, forest-green plastic bottles designed for optimal drizzling and Instagramming. Whole Foods sells it, Bon Appétit gave it a rave, and Food & Wine magazine called it a “cool kid olive oil.” As The Wall Street Journal noted this year, Graza struck a “sweet spot” in the market with its two extra-virgin olive oil bottles, the Drizzle ($20) and the Sizzle ($15). That gesture, along with posts on Graza’s blog (the “Glog,” as the company calls it), painted a picture of an enthusiastic founder.
☆ An olive oil startup founder apologized after accusing a rival brand on LinkedIn of copying his squeeze bottle. It's not his first public apology.
  + stars: | 2023-04-26 | by ( Aaron Mcdade | ) www.businessinsider.com   time to read: +4 min
The CEO of olive oil startup Graza issued a public apology after a recent LinkedIn post garnered criticism. Andrew Benin accused Brightland, another food startup, of copying Graza's squeeze bottle design on Tuesday. "Andrew, with all due respect, you did not create the squeeze bottle," Alison Kayne, founder of Haven's Kitchen, commented on Benin's post. In an updated version of the post, Benin apologized to Iyer for the accusation, and called the post "out of character." The Graza CEO emailed thousands of customers during the company's first holiday season to apologize for issues like shipping delays and dented bottles.
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